Evan Braaten
Evan Braaten is a creative force in digital storytelling, celebrated for crafting content that resonates. With 220k followers on Instagram and TikTok (@sweetlifeofevan), he has cultivated a loyal, highly engaged community by blending fashion and lifestyle. His impact in men’s fashion was cemented this past year with a reel that garnered over 11 million views.
As founder of The North Management, Evan brings deep industry connections and extensive experience working with leading global brands like Adobe, Microsoft, West Elm, and Amazon, alongside men’s fashion brands such as Taylor Stitch, Huckberry, and Bonobos. He has successfully executed over 600 brand campaigns, showcasing his expertise in building impactful collaborations. His unique ability to navigate both worlds allows him to help creators build impactful partnerships across product categories.
Evan’s deep understanding and knowledge of digital trends, positions him as a thought leader in the creator economy. At The North Management, he is dedicated to helping creators and brands connect, grow, and thrive by creating authentic content with meaningful impact.
FOUNDER | Director of TALENT
FALEN NUTIS
talent Manager | Women's division
Falen Nutis is a Talent Manager at The North Management leading the Women's Division, and bringing a dynamic background across beauty, fragrance, and fashion. With deep-rooted experience on the brand side in sales, product development, and marketing, she offers a rare 360° perspective of the consumer landscape. Falen has built a strong career leading influencer marketing and PR strategies, where she excels at translating product into story and turning brands into human, relatable experiences.
Having worked closely with creators at every stage of growth, Falen is passionate about not only representing talent but helping build them. She is deeply attuned to industry trends, driven by results, and known as a true sales-minded strategist with a personal love for beauty, fashion, fitness, and wellness.
A true New Yorker turned Midwesterner, Falen thrives on community, connection, and meaningful relationships. At The North Management, she bridges the gap between talent representation and brand partnerships, driven by a deep love for both. With the best interests of both brand and creator at heart, Falen elevates each in a uniquely impactful way.
