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Evan Braaten

Evan Braaten is a creative force in digital storytelling, celebrated for crafting content that resonates. With 220k followers on Instagram and TikTok (@sweetlifeofevan), he has cultivated a loyal, highly engaged community by blending fashion and lifestyle. His impact in men’s fashion was cemented this past year with a reel that garnered over 11 million views.

As co-founder of The North Management, Evan brings deep industry connections and extensive experience working with leading global brands like Adobe, Microsoft, West Elm, and Amazon, alongside men’s fashion brands such as Taylor Stitch, Huckberry, and Bonobos. He has successfully executed over 175 brand campaigns, showcasing his expertise in building impactful collaborations. His unique ability to navigate both worlds allows him to help creators build impactful partnerships across product categories.

Evan’s deep understanding and knowledge of digital trends, positions him as a thought leader in the creator economy. At The North Management, he is dedicated to helping creators and brands connect, grow, and thrive by creating authentic content with meaningful impact.

Co- Founder | Director of partnerships

Jon Ilani

Jon Ilani brings over 15 years of expertise at the intersection of fashion, lifestyle, and talent representation to The North Management. Before co-founding the boutique agency, Jon built a dynamic career as a modeling agent in New York City, collaborating with top models, celebrities, and global brands like Ralph Lauren, Nike, Maybelline, and Michael Kors. He secured his talent covers of Vogue, Sports Illustrated, and Harper’s Bazaar, as well as the iconic Victoria’s Secret runway.

Most recently, Jon spent 6.5 years at The Society Management, a division of Elite World Group—the world’s first talent media company—an agency representing talent such as Kendall Jenner, Willow and Jaden Smith, and Hoyeon Jung, contributing to the evolution of talent management through digital-driven storytelling and multi-channel campaigns.

Jon also pioneered influencer divisions at leading agencies, bridging the worlds of high fashion and digital creators. With The North Management, he is dedicated to bringing the precise strategy of high fashion model management to the creator community, fostering impactful and authentic collaborations.

Jon earned an MBA from Johns Hopkins University, where he focused on business strategy and finance.

Co- Founder | Strategic Talent Officer

Mike Ryals

As a former actor in film and musical theater, and a songwriter who penned a song for Eurovision, Ryals brings a deep appreciation for the artistry behind content creation. His diverse background across multiple creative fields has shaped his understanding of what it takes to craft meaningful, engaging content.

With more than 120k followers and more than 20 million views across his social media platforms, Ryals has firsthand experience as a digital creator. This has given him a keen insight into the digital landscape and a clear understanding of how to engage and grow an online audience. 

Ryals is passionate about supporting talent not just as performers, but as individuals. He offers guidance on personal growth, mental health, and creative expression, helping creators unlock their full potential both professionally and personally. 

At The North Management, Ryals is committed to creating an environment where talent is not only represented but truly understood. With a compassionate yet strategic approach, he helps creators connect with their authentic selves, build meaningful relationships with their audiences, and stand out for their stories, vision, and individuality.

Co- Founder | Creative Development & Editing Lead



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